OUTPUTA clear problem statement
APPLICATION / PENCIL · AI TRANSFORMATION LEAD
CARLOS GARAVITO / AI TRANSFORMATION LEADER
From AI potentialto operational reality.
Helping creative organizations turn Generative AI into practical, repeatable workflows that people actually use.
02TRANSFORMATION APPROACH
Making AI operational.
“I start with the workflow around a pilot: who owns the decision, which constraints matter, where human review belongs, and what evidence would make the approach worth repeating.”
OUTPUTA decision-ready plan
OUTPUTEvidence from real use
OUTPUTAn operating workflow
OUTPUTA better next version
An approach to the work, adapted to each organization and its constraints.
03FEATURED CASE / ASTOUND
EXHIBIT DESIGN ENGINE
Designing AI-enabled
creative workflows.
Exhibit teams need to weigh a brief, brand references, spatial constraints, and possible directions together. At ASTOUND, I conceived the Exhibit Design Engine in my Director, Creative Innovation role to support creative and design teams during early concept work.
An internal tool was implemented for this stage. Its workflow is shown below; generated views were candidates for human assessment, not approved designs or photographs of built installations.
“The lesson was to make constraints and human decisions visible in the workflow, rather than ask a generated image to carry the whole design process.”
WORKFLOW MODEL · SELECT A STAGEEDITORIAL DIAGRAM · NOT A PRODUCT SCREENSHOT
01 / INPUT
Brief & references
Briefs, reference assets, requirements, and spatial constraints establish the creative problem before directions are generated.
Feedback and edits return to the working design direction ↺
04COMMANDALPHA_STUDIOS
Building with Generative AI.
Practical experimentation matters when it is tied to a process
people can understand, repeat, and improve.
Through CommandAlpha_Studios, I develop generative creative workflows and multimodal prototypes. In self-directed cgOS Application Studio and Job Tracker work, I guide product and architecture decisions while AI-assisted development supports implementation and workflow automation. I test and review the resulting workflows before treating them as ready for use.
“A useful prototype makes the inputs, constraints, generated work, and human decision visible to the people who will use it.”
01Creative intent
Define the idea, constraints, and standards before generation.
02Repeatable production
Structure inputs, variations, checkpoints, and asset provenance.
03Human judgment
Evaluate output against the brief and decide what moves forward.
05CONVERSATIONHEALTH
From AI technology
to human experience.
Technology creates value only when it fits the needs of the people and organizations using it.
As VP / Chief Experience Officer at conversationHEALTH, I led experience strategy, product design, and conversational UX for AI-enabled healthcare and pharmaceutical voice-assistant experiences. Working with product, technical, medical, and business stakeholders, I translated complex requirements into usable journeys and interface decisions.
06ENTERPRISE LEADERSHIP
Leading change
in complex organizations.
“More than 20 years across creative, product, and transformation roles inform how I frame decisions for executives and connect specialists around the work.”
Creative leadership inside a large brand ecosystem.
Vice President, Executive Creative Director role associated with Ford Canada.
Strategy and creative direction in an enterprise setting.
Vice President, Creative Strategy role within the Office of Sales and Marketing Leadership.
Innovation at the intersection of creative practice and technology.
Director, Creative Innovation role; Exhibit Design Engine developed in this context.
07SELECTED CREATIVE WORK
Creative possibility.
Operational discipline.
Selected work demonstrates how an AI-assisted process can hold creative ambition and production controls together. Each example is labeled by its documented status.
01 / SELF-INITIATED CONCEPTCOMMANDALPHA_STUDIOS · CONCEPT
NORTH WATER
A fictional brand used as a reference implementation for a governed generative production workflow. Carlos is credited at the project level with creative direction and AI production. This is concept work, not a client campaign.
CREATIVE OBJECTIVE
Develop a restrained premium sparkling-water identity and a master creative that could guide controlled campaign variations.
PRODUCTION METHOD
Approved brand and product references informed a mountain-lake visual world. The Original-to-LIME variation was specified to preserve composition, packaging, and the printed can surface while changing only defined SKU attributes.
VERIFICATION BOUNDARY
The reference implementation documents internal quality-gate testing. It does not establish a client campaign or market result.
COMMANDALPHA_STUDIOS · REFERENCE IMPLEMENTATION
ENGINE v1.0
A documented architecture for staged AI-assisted content production, including quality gates, approval, and provenance. Its reference work does not establish external deployment or adoption.
CREATIVE PROCESS
The architecture connects the brief and brand system to a master creative, controlled inheritance, defined variables, and production.
HUMAN DIRECTION
Quality checks compare candidates with approved visual references and recommend revision or review. Final authorization remains a human decision.
PRODUCTION CONSIDERATIONS
Approved assets carry identity, status, version, and provenance. NORTH WATER is the documented fictional reference implementation; external use is unverified.
08IF I JOINED TOMORROW
If I joined tomorrow.
I would focus first on helping Pencil's clients move from promising AI pilots to repeatable workflows that deliver measurable value.
- 01
Understand the engagement
Establish the client's business objectives, existing workflows, stakeholder landscape, technical constraints, and definition of success.
- 02
Build the transformation thesis
Translate discovery into clear hypotheses, prioritized opportunities, sequenced workstreams, and a practical implementation roadmap.
- 03
Design for adoption
Work with Forward Deployed Engineers and Creative Leads to prototype repeatable workflows, define human review checkpoints, and prepare teams to use them confidently.
- 04
Measure and improve
Define meaningful adoption, time-to-value, quality, and performance indicators. Use implementation feedback to refine recommendations and inform Product and Engineering.
- 05
Codify what works
Turn successful engagement patterns into reusable Transformation Blueprints that could help Pencil scale implementation quality across clients.
09GET IN TOUCH
Let's make AI work.
Creative transformation requires clear strategy, practical implementation,and people who know how to bring both together.